Tag Archives: storytelling

Brain Scan PSA for Alzheimer Society of BC – powerful storytelling

Posted on April 25, 2012 by Robert Luna

Visuals holding volumes of information. This is a nice example of conveying complex information in a simple visual story.

Posted in inspirational, social media, storytelling, video | Tagged , , , | Leave a comment

Video Boosts Brand Engagement. (Never been in question IMHO)

Posted on April 6, 2012 by Robert Luna

“In the US, eMarketer projects advertisers will increase video ad spending by 54.7% and up investments in standard banners by nearly 20%. eMarketer predicts much lower growth for rich media ads, however, at just over 4%, as brands turn to … Continue reading →

Posted in advertising, digital media, marketing, social media, storytelling, video | Tagged , , , | Leave a comment

Great example of story telling and social engagement marketing.

Posted on March 27, 2012 by Robert Luna

Chipotle created a meaningful (at least to those who care about their sourcing practices) spot that has been successful with 1.7 million social media fans. In 2011, Chipotle posted an 11% increase in same-store sales, making it one of the most successful … Continue reading →

Posted in advertising, marketing, social media, storytelling | Tagged , , , | Leave a comment

How Chipotle Uses Social Media to Cultivate a Better World.

Posted on March 22, 2012 by Robert Luna

  We’ve heard of success stories where a brand has turned to social media to engage audiences. We may have even had some of the same success. What differentiates the leaders in this practice? Chipotle uses social media as you … Continue reading →

Posted in social media, storytelling, video | Tagged , , , | Leave a comment

Technology as a story :: Procrastineering by Johnny Chung Lee

Posted on December 7, 2011 by Robert Luna Posted in inspirational, storytelling | Tagged , , | Leave a comment