Tag Archives: advertising

Plastic E-Paper launching in April (Europe) – Engadget

Posted on April 24, 2012 by Robert Luna

Tested as durable in drop tests. Here’s hoping the brightness factors are also as impressive. No doubt we’ll be seeing some garment based applications in the near future. Whether we want to or not. What would your idea be to use … Continue reading →

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Video Boosts Brand Engagement. (Never been in question IMHO)

Posted on April 6, 2012 by Robert Luna

“In the US, eMarketer projects advertisers will increase video ad spending by 54.7% and up investments in standard banners by nearly 20%. eMarketer predicts much lower growth for rich media ads, however, at just over 4%, as brands turn to … Continue reading →

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Great example of story telling and social engagement marketing.

Posted on March 27, 2012 by Robert Luna

Chipotle created a meaningful (at least to those who care about their sourcing practices) spot that has been successful with 1.7 million social media fans. In 2011, Chipotle posted an 11% increase in same-store sales, making it one of the most successful … Continue reading →

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Digital Approaches Tipping Point, Narrows Ad Agency Gap To Just One

Posted on October 25, 2011 by Robert Luna

  “Asked what their No. 1 medium of choice was during the third quarter of 2011, 34% of agency executives cited digital, only one point lower than the 35% who cited local TV…” more from Media Post News.  

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