Category Archives: storytelling

The art of story and making things.

Posted on June 28, 2014 by Robert Luna

Stories about making things. They certainly compliment each other. And for me personally, any piece of work with a human element creating something is fascinating and powerful. Storytelling with visuals, music, graceful pacing and text narrative, all combining into an … Continue reading →

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Human camera. That’s it. :)

Posted on October 29, 2012 by Robert Luna

An art piece bringing back human interaction. Worth a watch. Touchy, a human Camera

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Brain Scan PSA for Alzheimer Society of BC – powerful storytelling

Posted on April 25, 2012 by Robert Luna

Visuals holding volumes of information. This is a nice example of conveying complex information in a simple visual story.

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Video Boosts Brand Engagement. (Never been in question IMHO)

Posted on April 6, 2012 by Robert Luna

“In the US, eMarketer projects advertisers will increase video ad spending by 54.7% and up investments in standard banners by nearly 20%. eMarketer predicts much lower growth for rich media ads, however, at just over 4%, as brands turn to … Continue reading →

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Great example of story telling and social engagement marketing.

Posted on March 27, 2012 by Robert Luna

Chipotle created a meaningful (at least to those who care about their sourcing practices) spot that has been successful with 1.7 million social media fans. In 2011, Chipotle posted an 11% increase in same-store sales, making it one of the most successful … Continue reading →

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“What goes in and out of Fracturing” – Great web design/storytelling. [Linda Dong]

Posted on March 24, 2012 by Robert Luna

Linda Dong is an interaction and industrial designer currently with Apple. In her project creating awareness for the ins and outs of Hydraulic Fracturing, she does an exceptional job in conveying a technical and lengthy story about the negative aspects … Continue reading →

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How Chipotle Uses Social Media to Cultivate a Better World.

Posted on March 22, 2012 by Robert Luna

  We’ve heard of success stories where a brand has turned to social media to engage audiences. We may have even had some of the same success. What differentiates the leaders in this practice? Chipotle uses social media as you … Continue reading →

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Technology as a story :: Procrastineering by Johnny Chung Lee

Posted on December 7, 2011 by Robert Luna Posted in inspirational, storytelling | Tagged , , | Leave a comment