Author Archives: Robert Luna
About Robert Luna
Digital Media Alchemist at Luna Creative Technologies: Building scalable media solutions that won't rust. http://about.me/robertluna Minneapolis · Worldwide http://lunacreative.co ← Older posts Newer posts →Video Boosts Brand Engagement. (Never been in question IMHO)
April 6, 2012“In the US, eMarketer projects advertisers will increase video ad spending by 54.7% and up investments in standard banners by nearly 20%. eMarketer predicts much lower growth for rich media ads, however, at just over 4%, as brands turn to … Continue reading
Posted in advertising, digital media, marketing, social media, storytelling, video | Tagged advertising, interactive, storytelling, video | Leave a commentGreat example of story telling and social engagement marketing.
March 27, 2012Chipotle created a meaningful (at least to those who care about their sourcing practices) spot that has been successful with 1.7 million social media fans. In 2011, Chipotle posted an 11% increase in same-store sales, making it one of the most successful … Continue reading
Posted in advertising, marketing, social media, storytelling | Tagged advertising, Social Media, storytelling, video | Leave a comment63% of B2B Companies don’t generate leads from Social Media [new data].
March 26, 2012 Posted in social media | Tagged B2B, sales leads, Social Media | Leave a comment“What goes in and out of Fracturing” – Great web design/storytelling. [Linda Dong]
March 24, 2012Linda Dong is an interaction and industrial designer currently with Apple. In her project creating awareness for the ins and outs of Hydraulic Fracturing, she does an exceptional job in conveying a technical and lengthy story about the negative aspects … Continue reading
Posted in infographic, inspirational, storytelling | Tagged awareness, future, social, Social Media, social sharing | Leave a commentDevelopment of a camera that sees around corners.
March 24, 2012Still in development, the camera uses lasers and time of flight to detect image probability.
Posted in technology | Tagged camera, laser, surveillance, technology | Leave a commentHow Chipotle Uses Social Media to Cultivate a Better World.
March 22, 2012We’ve heard of success stories where a brand has turned to social media to engage audiences. We may have even had some of the same success. What differentiates the leaders in this practice? Chipotle uses social media as you … Continue reading
Posted in social media, storytelling, video | Tagged Social Media, social sharing, storytelling, video | Leave a commentWatch entire concerts and DJ sets, powered by fan footage and presented from multiple angles
March 20, 2012SwitchCam allows you to view concerts from multiple fan generated angles.
Posted in digital media, video | Tagged camera, digital, interactive, multi-cam, Social Media, social sharing, web | Leave a commentWill Pinterest fall into Napster’s legal trap? [Theweek.com]
March 16, 2012It’s interesting that Pinterest is actually asking the person responsible for the request to change the “terms of use” for input on how to change it. Well, She is qualified. She’s an attorney.
Posted in digital media, legal, social media | Tagged digital rights management, drm, image rights, images, media channel, pinterest, social, Social Media, web | Leave a commentBest of Data Visualization (pt.1) from Andy Kirk
February 17, 2012This collection of visualizations and applications not only shows some history of the art of data visualization but also showcases today’s major contributors. Some of the content creators found here will be at the EyeO Festival in Minneapolis (June 2012).
Posted in uncategorized | Leave a commentWhy Social Media isn’t a waste of time.
January 25, 2012Courtesy of: Schools.com
Posted in infographic | Tagged Facebook, Social Media | Leave a comment ← Older posts Newer posts →
