Video Boosts Brand Engagement. (Never been in question IMHO)
April 6, 2012“In the US, eMarketer projects advertisers will increase video ad spending by 54.7% and up investments in standard banners by nearly 20%. eMarketer predicts much lower growth for rich media ads, however, at just over 4%, as brands turn to true online video instead.” Link to story on eMarketer.
I feel like there should be a video here… 🙂