How Chipotle Uses Social Media to Cultivate a Better World.

Chipotle post on Mashable.com

We’ve heard of success stories where a brand has turned to social media to engage audiences. We may have even had some of the same success. What differentiates the leaders in this practice? Chipotle uses social media as you would expect. Chipotle does not bombard though. Telling an occasional story to emphasize their persona. The content does not preach or scream.

Here’s an example of some nice story telling and poignant music selection.